About Lebara

The smarter way to connect

Our History

Lebara was born in 2001 with an intent to bring something new to the telecoms industry. Created by three entrepreneurs, our name was formed from a combination of the founders’ surnames, and we quickly became one of the most successful mobile virtual network operators (MVNOs) in Europe. We have a clear purpose: to consistently provide customers with a better value alternative to the established category players. We always put our customers first, and we have an ambitious vision to be the fastest-growing mobile network in Europe.

Our Business

We provide our customers with SIM-only monthly contracts, as well as Pay-As-You-Go, and data-only options. Our mobile plans offer some of the best rates available, including for international calling and roaming. Today we operate in five European markets (UK, Netherlands, Germany, France, and Denmark), with over 6m customers. Additionally, we have license agreements for use of the brand in a further five global markets (Spain, Switzerland, Saudi Arabia, Australia and Nigeria). Since November 2024 we have been owned by Waterland Private Equity.

Our Brand

We support our customers with a reliable network offering and exceptional service, at an affordable price; all of which positions Lebara as 'the smarter way to connect'. We're always challenging the big networks, and pointing out to customers how they can get a better deal. Our brand is adapted for each country according to local needs, but we’ll always make sure people know we’re the smarter choice. You’ll find our advertising is straightforward, light-hearted, and unafraid to take on the establishment.

Our Commitment

Lebara is committed to promoting equality, diversity, and inclusion in our recruitment practices and in our workplace. We value and celebrate the differences a diverse workforce brings to our business, and we take pride in fostering a culture of respect and inclusion where everyone can be their authentic selves. As an equal opportunities employer, our career opportunities are open and accessible to all, and we welcome applications from all suitably qualified persons, regardless of their background. We are happy to accommodate reasonable adjustments needed during the recruitment process to provide equal access. Candidates should liaise with the HR team at Lebara or their recruitment agent on any adjustments required.

Lebara is also committed to reducing our carbon footprint and promoting sustainability. Our Environment, Social, and Governance (ESG) vision drives initiatives such as eco-friendly SIM packaging, eSIM development and community volunteering across Lebara.